Monday, March 08, 2010

Increasingly, survey and market researchers are reverting back to address-based methodologies to reach the general public for survey administration and related commercial applications. Essentially, there are three main factors for this change: evolving coverage problems associated with telephone-based methods; eroding rates of response to telephone contacts along with the increasing costs of remedial measures to counter non-response; and on the other hand, recent improvements in the databases of household addresses available to researchers.

For more information about Address-Based Samples, please click here to read more.