In this webinar, Dr. Mansour Fahimi details how survey sampling landscape is changing. In an era of diminishing response rates, the need for more effective sampling alternatives is acute. But can such alternatives preserve data reliability by reaching a representative sample of the target population in a flexible and cost-effective manner?

Marketing Systems Group has developed a new set of solutions to address the above. PreVision is an innovative product suite that combines the power of online panels, sampling design consultation and related services, modern weighting and calibration techniques, and customizable analytics to meet your evolving informational needs.