Extending the reach of Offline Sample to digital networks

We’re bridging the gap between traditional research methods and today’s digital landscape. By extending the reach of offline sample into powerful digital networks, we’re enabling researchers to tap into broader, more diverse audiences—without compromising on quality. This hybrid approach blends the reliability of offline recruitment with the speed and scalability of digital, opening new possibilities for smarter, more inclusive research.

The Rigor of traditional sample selection with the reach of Digital Networks

We're redefining digital sampling by applying proven scientific sample selection methods to today’s online networks. This approach ensures precision, representativeness, and quality—transforming digital recruitment from broad outreach to targeted, data-driven engagement. Now, research teams can trust that their digital samples are robust and reliable.

Cutting Edge Innovation

From ad creative to survey flow to bot defense—we’ve got quality covered. Our solution leverages proven best practices and proprietary techniques at every step of the digital recruitment journey, ensuring only high-quality sample makes it through. When combined with MSG’s powerful Consumer Graph, this approach unlocks a new standard in research—bringing the rigor of offline methodologies to the speed and scale of digital. The result? A smarter, more reliable way to reach real people in real time.

This Collaboration is more than a business deal as it represents a shared vision to create a solution that would solve for the challenges today and transform the marketplace by providing opportunities to conduct research on a reduced cost without sacrificing quality.